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Be Fancy is an indie beauty company committed to making ethical products. By ethical, we mean products that are safe, cruelty-free, fully transparent regarding what is in them, and have a small ecological footprint. All of our products are made in the United States, in an FDA-registered, GMP-compliant lab. We aim to treat ourselves, animals and the environment with care, or fancy, if you will. Our eco-system and future depends on it. Be Fancy launched in September 2017 as a one-product line and currently has 5 multi-use products. In addition to being cruelty-free and vegan, there are two things we always promise about our products.

1. Every product has multiple functions so you can use it more than one time a day, and doesn't require makeup to be functional 

2. Every product will always be under $20

Be Fancy was created as a way to make high-quality products affordable, and to make beauty accessible, simplified, and understandable to all. 

#takeyourfaceonvacation with the many natural ingredients we utilize, whose origins can be traced from around the globe. From the Indian subcontinent and Southeast Asia which brought us the coconut, to somewhere in now Mexico and Central America where the cacao tree was cultivated around 3,600 years ago, we take your face on vacation. Come along!

Press coverage
"Be Fancy is a pure line of skincare that is rooted in the bountiful ingredients from nature, providing straight-forward products that are beneficial for the skin. This line is great for women and men that want natural skincare enriched with nature’s essences."
Be Fancy & Beautiful
Soiree Magazine - November 26, 2019
"“The price point and multiple uses of each product are a good fit for an Amazon marketplace where affordability and usefulness thrive,” says founder Natalie Miscolta-Cameron."
Beauty Trends To Watch From Indie Beauty Expo New York 2019
Beauty Independent - September 05, 2019
Team
Natalie
Founder
Hi! My name is Natalie, I'm the founder of Be Fancy. Improper skin care or risk from unsafe ingredients can result when consumers are overwhelmed by the array of cosmetics and skincare products on the market. I was once that overwhelmed consumer, steering clear of specialty beauty stores with their complicated and confusing displays. Instead, I grabbed the cheapest item I could find at the drugstore. After years of playing with makeup, testing skincare routines, reading about ingredients, and watching YouTube videos, I learned exactly what I did and didn’t want in my products. The problem? I couldn’t afford most of the brands that were free of parabens, PEGs, phthalates, and other chemicals; were transparent in their ingredients and sourcing; and were vegan and cruelty-free. I also struggled to find brands meant for the average person who opts for function over glamour. While I enjoy glamour, it’s not always practical on a daily basis. I set out to create a brand to satisfy all these needs, and to make skincare inviting, relatable, and fun. Be Fancy was created to make high-quality products affordable and to make beauty simple. Take Your Face On Vacation!
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Testimonials
★ ★ ★ ★ ★
"I was looking for a different primer and came across this one, I ordered it and love it!! It smells just like cocoa butter and has a nice thicker consistency and gets absorbed into the skin well. I feel like my make up lasts longer through out the day and my face does not dry out or feel irritated. I prefer to use this right after I wash and moisturize my face before I start to get ready that way it gets absorbed well. I like to use it without makeup too it just feels good!"
★ ★ ★ ★ ★
"Everything that it says it will be. I use it nightly regardless of whether or not I've used makeup. My skin looks amazing and feels softer to the touch."
★ ★ ★ ★ ★
"Ok, so - I never review things, but after almost a week of trying this product, I feel like this deserves some words. Since I'm in my 30s now and work in an industry that requires me to wear makeup on the daily, I take my skincare routine and products very, very seriously. I typically use prestige beauty products (Tatcha, Drunk Elephant, etc.) that cost $50-100+ per cleanser/creme/whatever, but I consider that an investment in cruelty-free, all-natural, high-quality, sustainably sourced goods that work for my skin. So, when a friend recommended I try something that cost $13 and could be found on Amazon, I was skeptical; I figured it either wouldn't remove the makeup, or would leave residue/gunk and clog my pores like tons of other products have (Alba Botanica, I'm looking at you). Nevertheless, I said sure. I'd try it. The ingredients ARE all natural, it's a LOT of product for the money, the process, is easy, and worst case, I can go back to my normal stuff. Sooo... I am totally not going back. For 1/4 the price of what I've been paying, I got a way better product. My skin is so freaking smooth and fresh and happy right now, it's absurd. This takes the makeup right off not just my face, but my eyes - eyeliner, mascara, the whole deal. No raccoons or pandas in sight. Just pat-pat, wipe-wipe, et voila! All done and feeling fresh AF. I have combination skin, so this neither dries me out nor leaves me feeling oily - I just have perfectly hydrated skin and when I wake up in the AM, I feel clean and ready to start the day. No breakouts, no residue - just healthy and happy skin."
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