Be Fancy is an indie beauty company committed to making ethical products. By ethical, we mean products that are safe, cruelty-free, fully transparent regarding what is in them, and have a small ecological footprint. All of our products are made in the United States, in an FDA-registered, GMP-compliant lab. We aim to treat ourselves, animals and the environment with care, or fancy, if you will. Our eco-system and future depends on it. In addition to being cruelty-free and vegan, there are two things we always promise about our products.

1. Every product has multiple functions so you can use it more than one time a day, and doesn't require makeup to be functional (read our product listings to find out the various uses of each product!)

2. Every product will always be under $20

Pinky swear!

Press coverage
"“The price point and multiple uses of each product are a good fit for an Amazon marketplace where affordability and usefulness thrive,” says founder Natalie Miscolta-Cameron."
Beauty Trends To Watch From Indie Beauty Expo New York 2019
Beauty Independent - September 05, 2019
Team
Natalie
Founder
No one is born knowing what each beauty product is and what it does, and without this knowledge the cosmetics and skincare industries can be very overwhelming. This can lead to people not properly taking care of their skin and unknowingly choosing products with unsafe ingredients. I was once in that place, steering clear of specialty beauty stores which I felt were far too complicated for me, and grabbing the cheapest item I could find at the drugstore. After years of diving into the beauty industry by playing with makeup, testing skincare, reading about ingredients and watching YouTube videos, I learned exactly what I wanted in my products. The problem? I couldn’t afford most brands that strictly excluded ingredients such as parabens, PEGs, and phthalates, to name a few, were transparent in their ingredients and sourcing, and were vegan and cruelty-free. I also struggled to find brands meant for the average person who uses products for function rather than glamour, which while I enjoy, it is not always practical on a daily basis. I set out to create a brand that checked these categories, as well as was inviting, relatable, and fun. Be Fancy was born as a way to make high-quality products affordable, and to make beauty accessible and understandable to all. And as a bonus, while we take your face on vacation, we also take you on a visual vacation as we showcase our products traveling around the country and globe!
Images
Videos
Testimonials
★ ★ ★ ★ ★
"I was looking for a different primer and came across this one, I ordered it and love it!! It smells just like cocoa butter and has a nice thicker consistency and gets absorbed into the skin well. I feel like my make up lasts longer through out the day and my face does not dry out or feel irritated. I prefer to use this right after I wash and moisturize my face before I start to get ready that way it gets absorbed well. I like to use it without makeup too it just feels good!"
★ ★ ★ ★ ★
"Everything that it says it will be. I use it nightly regardless of whether or not I've used makeup. My skin looks amazing and feels softer to the touch."
★ ★ ★ ★ ★
"Ok, so - I never review things, but after almost a week of trying this product, I feel like this deserves some words. Since I'm in my 30s now and work in an industry that requires me to wear makeup on the daily, I take my skincare routine and products very, very seriously. I typically use prestige beauty products (Tatcha, Drunk Elephant, etc.) that cost $50-100+ per cleanser/creme/whatever, but I consider that an investment in cruelty-free, all-natural, high-quality, sustainably sourced goods that work for my skin. So, when a friend recommended I try something that cost $13 and could be found on Amazon, I was skeptical; I figured it either wouldn't remove the makeup, or would leave residue/gunk and clog my pores like tons of other products have (Alba Botanica, I'm looking at you). Nevertheless, I said sure. I'd try it. The ingredients ARE all natural, it's a LOT of product for the money, the process, is easy, and worst case, I can go back to my normal stuff. Sooo... I am totally not going back. For 1/4 the price of what I've been paying, I got a way better product. My skin is so freaking smooth and fresh and happy right now, it's absurd. This takes the makeup right off not just my face, but my eyes - eyeliner, mascara, the whole deal. No raccoons or pandas in sight. Just pat-pat, wipe-wipe, et voila! All done and feeling fresh AF. I have combination skin, so this neither dries me out nor leaves me feeling oily - I just have perfectly hydrated skin and when I wake up in the AM, I feel clean and ready to start the day. No breakouts, no residue - just healthy and happy skin."
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