A quick scroll through our website or Instagram will tell you that around here we love telling stories with photos. Our tagline 'Take Your Face On Vacation' has become not just figurative, but literal, as we take you around to different destinations with our products.
So what goes into a Be Fancy shoot? What do the unedited photos look like? How many shots does it take to get the winner? Keep scrolling as we share mostly unedited outtakes straight from the camera roll, and a few that made the final cut.
There are a lot of buzz words that create fear among consumers in the beauty industry, usually surrounding ‘dirty ingredients' that brands don’t use because of fear that they cause cancer, or the idea that is always better to use natural ingredients over synthetic.
While we strive to use natural ingredients as much as possible, we certainly use synthetic ingredients as well. Sometimes because they work better in the formulation, other times because there is no difference in effectiveness or safety, but the synthetic ingredient allows us to keep the cost of the final product lower and in line with our mission to be affordable to as many people as possible
Double cleansing, like many of beauty’s current big things, has a centuries-old origin in Korea and Japan and is an effective way to not only remove makeup, but sweat, dirt, and pollutants that have built up on the skin and in pores during the day. Each cleanse has a specific purpose using specific ingredients, with the first cleanse used to pull out grime and makeup, and the second to gently rinse it all away, leaving a clean, healthy skin that is ready to defend against breakouts and ready for the next day.