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Beauty Beat

Be Fancy's Commitment to Anti-Racism and Representation

Talk of diversity and inclusion in the beauty industry often surrounds shade range in foundation. However, when it comes to skincare, how do we approach diversity and anti-racism beyond a diverse group of models? At the end of the day, plastering a diverse range of shades on an Instagram feed is nothing more than a performative, superficial act if there is no work to dismantle racism behind the scenes.

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The New Mask in Skincare

The New Mask in Skincare

A new type of mask has entered conversations in the skincare world. No longer does a face mask just mean a skincare treatment or at-home self-care ritual. In this era of covid-19, face masks have become a part of daily life when venturing outside our homes. 

With this norm unlikely to change anytime soon, it’s important to talk about ways to protect and care for skin while frequently wearing face coverings. Whether it is wearing PPE for 12 or more hours as a frontline worker, or just venturing out for a few hours for errands, daily skincare is now more important than ever.

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Finding a Skincare Routine During Stressful Times

Finding a Skincare Routine During Stressful Times

Whether you’re looking to get into a skincare routine, or trying to find the motivation to stick to one during this stressful time, there are a few basics that are helpful to follow as we find ourselves in our homes and trying to maintain a routine and find some semblance of normalcy.

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Finding Extra Purpose in Multi-Purpose Products

Finding Extra Purpose in Multi-Purpose Products

Be Fancy is known for multi-purpose products, and when products are in the beginning stages those exact desired purposes are laid out so the product can be formulated properly. Every once in a while, bonus purposes or benefits come to light that weren't intended or planned for in the beginning. Stay was tested extensively for it's ability to act as an effective primer and moisturizer, the purposes this product was formulated for.  As a brand owner, there are periods where I find myself testing new Be Fancy products, as well as other products on the market to get ideas of...

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Here's Your Be Fancy Passport, Let's Go!

Here's Your Be Fancy Passport, Let's Go!

Be Fancy is an indie beauty company committed to making ethical products. By ethical, we mean products that are safe, cruelty-free, fully transparent regarding what is in them, and have a small ecological footprint. All of our products are made in the United States, in an FDA-registered, GMP-compliant lab. We aim to treat ourselves, animals and the environment with care, or fancy, if you will. Our eco-system and future depends on it. Be Fancy launched in September 2017 as a one-product line and currently has 5 multi-use products. In addition to being cruelty-free and vegan, there are two things we always promise about our products.

1. Every product has multiple functions so you can use it more than one time a day, and doesn't require makeup to be functional 

2. Every product will always be under $20

Be Fancy was created as a way to make high-quality products affordable, and to make beauty accessible, simplified, and understandable to all. 

#takeyourfaceonvacation with the many natural ingredients we utilize, whose origins can be traced from around the globe. From the Indian subcontinent and Southeast Asia which brought us the coconut, to somewhere in now Mexico and Central America where the cacao tree was cultivated around 3,600 years ago, we take your face on vacation.

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