Our Philosophy

Be Fancy is an indie beauty company committed to making ethical products. By ethical, we mean products that are safe, cruelty-free, fully transparent regarding what is in them, and have a small ecological footprint. All of our products are made in the United States, in an FDA-registered, GMP-compliant lab. We aim to treat ourselves, animals and the environment with care, or fancy, if you will. Our eco-system and future depends on it.
In a (coco)Nutshell

Be Fancy is an indie beauty company committed to making ethical products. By ethical, we mean products that are safe, cruelty-free, fully transparent regarding what is in them, and have a small ecological footprint. All of our products are made in the United States, in an FDA-registered, GMP-compliant lab. We aim to treat ourselves, animals and the environment with care, or fancy, if you will. Our eco-system and future depends on it. In addition to being cruelty-free and vegan, there are two things we always promise about our products.

1. Every product has multiple functions so you can use it more than one time a day, and doesn't require makeup to be functional (read our product listings to find out the various uses of each product!)

2. Every product will always be under $20

Pinky swear!


We incorporate as many natural ingredients as possible, including flower and plant oils and extracts. These have antibacterial, cleansing and moisturizing properties that work as well in makeup removal or preservation as chemicals, some of which have been flagged as unsafe in makeup products.  In addition, our products never use animal by-products, parabens, talc, PEGs, BHA/BHT, or synthetic fragrances, and we are committed to being cruelty-free and only use labs that do not test on animals.

Safe and Cruelty Free

We incorporate as many natural ingredients as possible, including flower and plant oils and extracts. These have antibacterial, cleansing and moisturizing properties that work as well in makeup removal or preservation as chemicals, some of which have been flagged as unsafe in makeup products.

In addition, our products never use animal by-products, parabens, talc, PEGs, BHA/BHT, or synthetic fragrances, and we are committed to being cruelty-free and only use labs that do not test on animals.

 

Packaging can often contribute significantly to the cost of makeup. To be as affordable to as many people as possible, we use high quality but minimalistic recyclable packaging that saves our customers money AND reduces the ecological footprint of our products. As far as we’re concerned, we’re not only in the beauty business, but the “preserve our planet” business!

Affordable and Ecological

Packaging can often contribute significantly to the cost of makeup. To be as affordable to as many people as possible, we use high quality but minimalistic recyclable packaging that saves our customers money AND reduces the ecological footprint of our products. As far as we’re concerned, we’re not only in the beauty business, but the “preserve our planet” business!

 

We encourage our customers to understand the products they place on their skin, including what is in them and how they are made. Towards this end, we organize our ingredient lists so that they are easy to read. In addition, we highlight the top four or five ingredients, including their role in the product.

Ingredient Transparent

We encourage our customers to understand the products they place on their skin, including what is in them and how they are made. Towards this end, we organize our ingredient lists so that they are easy to read. In addition, we highlight the top four or five ingredients, including their role in the product.